BigShinyThing

Wednesday 23 November 2005

Hello Magazine is to broadcast a celebrity news service to hairdressing salons.

Talk about knowing your audience … The project launches in association with Vision TV and the headlines will be fed to plasma screens in more than 250 hairdressers across the UK, including the Redken chain in London. The service will be enabled by Vision TV by means of an RSS feed, which is already used to direct headlines from hellomagazine.com to computers. The headlines will appear on the screen alongside the website’s selected celebrity picture of the day.

Via Marketing Week.

Posted by Anne-Fay | Tags: brand extension, hairdressers, Hello, print media
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