BigShinyThing

DVR users most voracious consumers of media
Thursday 24 February 2005

Research from Knowledge Networks’ Fall 2004 Multimedia Mentor survey in the US shows that DVR owners are bigger users of media across the board

Digital video recorder (e.g. TiVo or Sky+) users are spending 22 percent more time with media than the average person. Interestingly, their media consumption patterns are particularly acute for print media and the Internet. They spend 48 percent more time with newspapers, 43 percent more time with magazines and 40 percent more time with the Internet than the average consumer."

Read the full mediapost.com article here

Posted by Anne-Fay | Tags: ,
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