We think we have a handle on the deep strategy of the Dotcom 2.0 companies. It’s elegant, beautiful, but subtle enough that it’s escaped the attention of most. And is designed for the outflanking and then destruction of traditional media.
As the third part of our Dotcom 2.0 trilogy, we offer some thoughts on the strategy behind the nascent Dotcom 2.0 boom.
After a lot of reflection, we think we’ve seen the light: Dotcom 2.0 is using the exponential growth of networks, and the enthusiasm of consumers to make their own content using their tools — in each instance of which there’s a little of their ‘media DNA’ — to create a ‘Springtime for New Media’ which will eclipse anything seen before.
Get the skinny over at our sister site, Cluster.
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