Brain-mapping responses to Super Bowl advertising. No, really.
EDGE is posting results as they come in.
Iacoboni has already sent a first report, with two winners and two losers, and an image. More information is coming in as we type…
Pictured is a ‘positive’ response to the Michelob ad.
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We posted 15 pictures on Flickr... | |
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AF: “is sitting in her new starck ghost chair which was bought for her by her very lovely friends xxx” | |
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AF: “Oops” | |
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AF: “I” | |
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AF: “Is listening to Coil. Happy” | |
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DB: “Thanks to the nice people at Hub KX for letting me squat there this afternoon.” | |
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Reaching for a Higher Profile, Abu Dhabi Opens a Hub for Western Media - NYTimes.com [CNN opens hub in Abu Dhabi] |
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Scrabble regains No 1 spot | Business | guardian.co.uk [Mainly thanks to scrabulous ... could this be the first example of successful marketing out of facebook (albeit accidental)?] |
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Hulu draws level with YouTube ad revenue - Brand Republic News - Brand Republic [Ah the value of starting up with an advertiser-funded premise AND legitimate content. Boring but true ...] |
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Financial crisis changes consumers' online habits - Marketing News - Marketing Magazine [Voucher websites are the fastest-growing area of internet retail. The sites, which offer discounts at popular stores, were introduced to the UK in September 2007 and the sector has experienced a 130% increase in traffic in the past year.] |
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Cayman Went: Advertising with Entertainment Roots - mediabistro.com: AgencySpy | |
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Photo Gallery: The Raging California Wildfires [Flickr flames ...] |
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Brooke Shields Says Lipstick Jungle Isn't Dead Yet | The New York Observer ["We're so popular with DVR. We have such a following. The problem is people aren't watching it live and that affects advertisers and that means money. So, basically, they're just trying to figure out a way to reconcile our huge fanbase with advertisers and making sense for them financially... "] |
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Suing the gang next door: Yakuza dragged to court - International Herald Tribune | |
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Conspicuous consumption goes out of style [The rise of 'subtle luxury' - think understated and enduring, as opposed to flash and fashionable ...] |
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'Sorry, we're closed' could be sign of times [OC&C, the strategy consultancy, has carried out the first sector-wide study of its kind into the profitability and dynamics of the retail industry, culminating in its report State of Retail 2008.] |
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| Paris is Burning | ||
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AF: “anger is an energy” | |
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The End of Wall Street's Boom - National Business News - Portfolio.com | |
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We posted 7 pictures on Flickr... | |
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Harvard Business Review - HBR List 2008 [Old news but good news.] |
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We posted 19 pictures on Flickr... | |
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The Morning News: Business : Wal-Mart Advances Media Marketing [Leveraging 'mum media'.] |
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HATS OFF -- the acclaimed documentary by Canobie Films, starring Mimi Weddell | |
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Doom-mongering: A 2009 Internet Media Plan [Grimness from Gawker.] |
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We posted 1 picture on Flickr... | |
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We posted 10 pictures on Flickr... | |
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Young adults are more open to branding on social networking sites - Brand Republic News - Brand Republic | |
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No Golden Arches, No Clowns - McDonalds Japan Goes No-Brand [McDonald's goes dark ...] |
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You Tube to start showing full-length films - Times Online [YouTube gets increasingly desperate in its attempts to monetise content ...] |
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Fingers crossed…
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