BigShinyThing

Thursday 10 November 2005

The verdict? Much better than the previous Karl Lagerfeld attempt at cheap chic - as our guerrilla instore shoot demonstrates.

We dispatched our agents to check out the much-hyped Stella McCartney collection at H&M which launched officially today. After fighting their way through London’s most vicious fashionistas, Sarah and Sophie grabbed some ‘looks’ instore on a mobile phone, then beamed them out into BSTflickr photostream. Guerrilla photoshoot? We call it ‘mobeling‘.

With Big Thanks to Sophie and Sarah who came back with narry a scratch.

And it looks like we’re not the only ones … see flickr tag ’stella’.

Posted by Anne-Fay | Tags: fashion, guerrilla, mobeling, mobile blogging, Stella McCartney, style
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