Channel 4 ‘takes out’ George W Bush.
To promote its More 4 drama Death of a President, Channel 4 used the wraparound on News International freesheet thelondonpaper.
Thousands of Londoners got an almighty shock as the ‘headline’ appeared to report the death of one George W Bush. What was particularly smart about this campaign is the photo is modelled on an already iconic image: the near-fatal shooting of Ronald Reagan in 1981. 
Understandably, both the drama and its ad campaign have been rather controversial. And by working with an actual newspaper, More 4 have successfully blurred the lines between fact and fiction — a brilliantly provocative example of ‘what if?’
[Full disclosure: one of us works for United London, thelondonpaper's ad agency. We did not do the More 4 ad].
![[Image relating to the story All About the East End]](http://farm3.static.flickr.com/2407/2721677989_5f1c2d3564.jpg)
![[Image relating to the story South Bank Beau]](http://www.bigshinything.com/wp-content/uploads/2008/07/2590208389_62a554d8e4.jpg)
![[Image relating to the story 100proofTRUTH Issue 5]](http://www.bigshinything.com/wp-content/uploads/2008/06/picture-2.png)
![[Image relating to the story The Cross Bones Geese]](http://farm4.static.flickr.com/3250/2519066152_8a1f23a942.jpg)