Artful clickfarming.
Turking meets art meets politics in Aaron Koblin’s online work The Sheep Market.
Koblin used Amazon’s Mechanical Turk webservice to recruit 10,000 workers for a simple task — to each submit a drawing of a ’sheep facing left’. All sheep can be viewed on the website, and what a diverse flock they are: from fluffy and well-proportioned, to stick-legged and wobbly.
The work is open to critical interpretation or simple woolly appreciation. You can even purchase (while stocks last) sets of stickers of your favourite sheep.


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