BigShinyThing

Thursday 30 March 2006

Culturejamming fashion goes from joke to instant product range & fame via social media.

Pre-Pixelated t-shirt We’re evidently not the only ones tantilised by the blurred out, pixelated non-sponsored brand identities on reality TV. The good people over at Ironic Sans obviously had some time on their hands, and decided to turn the problem into an opportunity. Presto: pre-pixellated clothing for reality TV contestants. Or any other media-whores.

And this being Web 2.0, their mocked-up ideas were made instantly available as the real thing using the on-demand printing services of the truly cool CafePress service. From idea to product probably took all of five minutes, with all the promotion happening word-of-mouth and -mouse online. Case study time, anyone?

And we have to wonder, idly, whether he’s actually trademarked these images…

Posted by Darrell Berry | Tags: clothing, reality TV, style, Web 2.0
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LIFESTREAM / Nov 20^th 2008

What's On...

	We posted 15 pictures on Flickr...

Nov 19^th 2008

AF: “is sitting in her new starck ghost chair which was bought for her by her very lovely friends xxx”

AF: “Oops”

AF: “I”

AF: “Is listening to Coil. Happy”

Nov 18^th 2008

DB: “Thanks to the nice people at Hub KX for letting me squat there this afternoon.”

Reaching for a Higher Profile, Abu Dhabi Opens a Hub for Western Media - NYTimes.com

[CNN opens hub in Abu Dhabi]

Scrabble regains No 1 spot | Business | guardian.co.uk

[Mainly thanks to scrabulous ... could this be the first example of successful marketing out of facebook (albeit accidental)?]

Hulu draws level with YouTube ad revenue - Brand Republic News - Brand Republic

[Ah the value of starting up with an advertiser-funded premise AND legitimate content. Boring but true ...]

Financial crisis changes consumers' online habits - Marketing News - Marketing Magazine

[Voucher websites are the fastest-growing area of internet retail. The sites, which offer discounts at popular stores, were introduced to the UK in September 2007 and the sector has experienced a 130% increase in traffic in the past year.]

Cayman Went: Advertising with Entertainment Roots - mediabistro.com: AgencySpy

Photo Gallery: The Raging California Wildfires

[Flickr flames ...]

Brooke Shields Says Lipstick Jungle Isn't Dead Yet | The New York Observer

["We're so popular with DVR. We have such a following. The problem is people aren't watching it live and that affects advertisers and that means money. So, basically, they're just trying to figure out a way to reconcile our huge fanbase with advertisers and making sense for them financially... "]

Nov 17^th 2008

Suing the gang next door: Yakuza dragged to court - International Herald Tribune

Conspicuous consumption goes out of style

[The rise of 'subtle luxury' - think understated and enduring, as opposed to flash and fashionable ...]

'Sorry, we're closed' could be sign of times

[OC&C, the strategy consultancy, has carried out the first sector-wide study of its kind into the profitability and dynamics of the retail industry, culminating in its report State of Retail 2008.]

Nov 16^th 2008

Paris is Burning

AF: “anger is an energy”

Nov 14^th 2008

The End of Wall Street's Boom - National Business News - Portfolio.com

	We posted 7 pictures on Flickr...

Harvard Business Review - HBR List 2008

[Old news but good news.]

	We posted 19 pictures on Flickr...

The Morning News: Business : Wal-Mart Advances Media Marketing

[Leveraging 'mum media'.]

Nov 13^th 2008

HATS OFF -- the acclaimed documentary by Canobie Films, starring Mimi Weddell

Doom-mongering: A 2009 Internet Media Plan

[Grimness from Gawker.]

Nov 12^th 2008

	We posted 1 picture on Flickr...

	We posted 10 pictures on Flickr...

Nov 11^th 2008

Young adults are more open to branding on social networking sites - Brand Republic News - Brand Republic

No Golden Arches, No Clowns - McDonalds Japan Goes No-Brand

[McDonald's goes dark ...]

You Tube to start showing full-length films - Times Online

[YouTube gets increasingly desperate in its attempts to monetise content ...]

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