BigShinyThing

Saturday 18 March 2006

Unilever believes that traditional marketing services agencies are “struggling” to keep up with rapid changes in the media.

Apparently, the company has been busily establishing its own internal teams to help fill the void. The Financial Times reported this week that

The consumer products group set up communications planning and digital advertising operations last year as part of efforts to respond to the declining impact of television advertising. Alan Rutherford, Unilever’s global media director, on Monday said television now accounted for about 65 per cent of the Anglo-Dutch company’s global advertising budget, down from about 85 per cent at the start of the decade.

Posted by Anne-Fay | Tags: advertising, future, Unilever
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LIFESTREAM / Dec 2^nd 2008

What's On...

Dec 1^st 2008

AF: “is going to miss the puppies”

Nov 29^th 2008

AF: “Was underwhelmed by britney”

Nov 28^th 2008

AF: “Noodling”

Nov 27^th 2008

DB: “Project Komakino are playing in the window of 30a Redchurch st”

AF: “is inexplicably being ignored by Jude Law”

Nov 26^th 2008

	We posted 4 pictures on Flickr...

	We posted 13 pictures on Flickr...

Nov 24^th 2008

AF: “got rid of the Jezebel twitter cos it was um rather *twittery*”

Nov 22^nd 2008

AF: “London is so elegant at night”

AF: “Has learned a valuable lesson about socks and peep toes”

Nov 20^th 2008

	We posted 15 pictures on Flickr...

Nov 19^th 2008

AF: “is sitting in her new starck ghost chair which was bought for her by her very lovely friends xxx”

AF: “Oops”

AF: “I”

AF: “Is listening to Coil. Happy”

Nov 18^th 2008

DB: “Thanks to the nice people at Hub KX for letting me squat there this afternoon.”

Reaching for a Higher Profile, Abu Dhabi Opens a Hub for Western Media - NYTimes.com

[CNN opens hub in Abu Dhabi]

Scrabble regains No 1 spot | Business | guardian.co.uk

[Mainly thanks to scrabulous ... could this be the first example of successful marketing out of facebook (albeit accidental)?]

Hulu draws level with YouTube ad revenue - Brand Republic News - Brand Republic

[Ah the value of starting up with an advertiser-funded premise AND legitimate content. Boring but true ...]

Financial crisis changes consumers' online habits - Marketing News - Marketing Magazine

[Voucher websites are the fastest-growing area of internet retail. The sites, which offer discounts at popular stores, were introduced to the UK in September 2007 and the sector has experienced a 130% increase in traffic in the past year.]

Cayman Went: Advertising with Entertainment Roots - mediabistro.com: AgencySpy

Photo Gallery: The Raging California Wildfires

[Flickr flames ...]

Brooke Shields Says Lipstick Jungle Isn't Dead Yet | The New York Observer

["We're so popular with DVR. We have such a following. The problem is people aren't watching it live and that affects advertisers and that means money. So, basically, they're just trying to figure out a way to reconcile our huge fanbase with advertisers and making sense for them financially... "]

Nov 17^th 2008

Suing the gang next door: Yakuza dragged to court - International Herald Tribune

Conspicuous consumption goes out of style

[The rise of 'subtle luxury' - think understated and enduring, as opposed to flash and fashionable ...]

'Sorry, we're closed' could be sign of times

[OC&C, the strategy consultancy, has carried out the first sector-wide study of its kind into the profitability and dynamics of the retail industry, culminating in its report State of Retail 2008.]

Nov 16^th 2008

Paris is Burning

AF: “anger is an energy”

Nov 14^th 2008

The End of Wall Street's Boom - National Business News - Portfolio.com

	We posted 7 pictures on Flickr...

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Addictive TV at the National Theatre