UK supermarket chain introduces ‘user-friendly’ VoIP service.
8.1 million UK households have broadband internet access, giving them the potential to make voice calls via the Internet . All they need is a provider, and a demystifier. Companies like the recent eBay acquisition Skype are already marketing VoIP, but a huge brand like Tesco could see internet-based telephony shed its geeky image altogether. Tesco has teamed up with Australia-based Internet Telcoms company (intelco anyone?) FreshTel to provide the service, which will (like Skype and GossipTel) give customers an area-coded telephone number so it ‘feels’ like a conventional telephone service.
Tesco is the UK’s top supermarket by market share and one in every £8 spent on the UK high street goes into its coffers. By leveraging both its brand and reach, Tesco could potentially make internet-based telephone calls the norm - especially given that the landline is giving way to mobile. According to Andy Dewhurst, chief executive of Tesco Telecoms (how easy was that?): “Consumers have not yet caught on to internet calling but this is now set to change.”
Story via the BBC.
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