US ‘Apprentice’ winner Bill Rancic has signed a deal with Penguin to write a children’s book.
Gawker have published the press release:
“Beyond the Lemonade Stand is an advice book for children ages 8-12 who are looking to get ahead. It will offer guidelines on how to be successful, ethical, and profitable in business. The book will also contain anecdotes from business leaders, ‘Apprentice’ cast members, and business-savvy kids who all lend guidance to business-minded children already thinking of how to make money, money, money, money.
Middle graders are extremely interested in learning how to make money and with Rancic’s knowledge and celebrity appeal, he is a great role model to children looking for the formula to success in business.”
Meanwhile, in the UK, The Guardian newspaper has employed Apprentice runner up Saira Khan to boost its circulation - the article is here.

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