BigShinyThing

US ‘Apprentice’ winner Bill Rancic has signed a deal with Penguin to write a children’s book.

Gawker have published the press release:

Beyond the Lemonade Stand is an advice book for children ages 8-12 who are looking to get ahead. It will offer guidelines on how to be successful, ethical, and profitable in business. The book will also contain anecdotes from business leaders, ‘Apprentice’ cast members, and business-savvy kids who all lend guidance to business-minded children already thinking of how to make money, money, money, money.

Middle graders are extremely interested in learning how to make money and with Rancic’s knowledge and celebrity appeal, he is a great role model to children looking for the formula to success in business.”

Meanwhile, in the UK, The Guardian newspaper has employed Apprentice runner up Saira Khan to boost its circulation - the article is here.

Posted by Anne-Fay | Tags:

Add a Comment

Need to Know

Listless

It’s that time of year again…

Product Displacement

UK culture minister says product placement “contaminates” TV programmes.

BBC Twitters Parliament

A bit more political visibility in the UK

Lessons from Tyra

From supermodel to media brand.

Genius as a Product

And how to make a business from it

IM bttr

Surprise! Using IM improves kids’ linguistic skills.

Twitter “Not Pointless” Shock

Microblogging officially tips over into the mainstream

Web 3.0 Starts Today

No, really.

RIP Albert Hofmann

Inventor of LSD dies aged 102.

Make3D (Does Exactly That)!

The latest contender for ‘coolest imaging/photography tool’ turns snapshots into 3D scenes. And it works!

Skirting the issue

Women in Johannesburg have been staging a miniskirted protest

Overheard on the tube

What did the twentysomething guy say to the other twentysomething guy?

Flickr Burns

More Flickr zeitgeist

How to advertise in social media

Stop the clock!! We saw another ad on the internet!

The Day the Music (Industry) Died

A choice quote from The Economist

Way to Go, Hasbro

Toy giants crack down on Scrabulous, one of Facebook’s most popular applications

Nice to Know

Leigh Bowery on Advertising

The late great talks to Campaign.

All About the East End

[Image relating to the story All About the East End]

South Bank Beau

[Image relating to the story South Bank Beau]

100proofTRUTH Issue 5

[Image relating to the story 100proofTRUTH Issue 5]

Getty Hijacked

Video hackers take down Getty’s video ‘art’ site.

Street Art Gets ‘Urbanised’ at Selfridges

Buy a Banksy on your storecard!

The Cross Bones Geese

[Image relating to the story The Cross Bones Geese]

Brand Tags

Free association brand perception