BigShinyThing

You’re a media empire but you’re losing hearts and minds to the blogsophere particularly in that ripe and juicy segment of the media known as gossip. You were used to breaking all the celebrity news (after all you had a direct ‘in’ to their people) but now bloggers like Perez Hilton are beating you to it. What do you do? Get your video-paparazzi (the secret weapon) and follow every d and z-lister until you get a money shot. And boy does it work. You even broke the Mel Gibson/anti-semitic drunken outburst story. Now those fiendish bloggers are linking to you and everything is right with the world. For now.

Our current clip of choice? DD-lister Tara Reid gets denied entry to a club whilst Paris Hilton glides by. Watch and marvel. Note to TMZ though. You need to get with the clip culture and give us a nice bit of hackable code (a la YouTube).