BigShinyThing

Monday 27 February 2006

VW and Crispin Porter + Bogusky show they’re ahead of the curve (not hard) and stick their latest ad on YouTube.

As put succintly by the BlipBlip blog (loving that alliteration);

From a quick scan of it, there’s not another ad in the top 100 YouTube videos. By my math, VW has gotten 712,229 non-paid views of their advertising this week. And because the impressions generated online are fully intentional, with consumers seeking out this stuff, the comparison to paid TV impressions has to go through a correction factor to account for DVRs, channel flipping, multi-tasking, and bathroom breaks. Not to mention the additional word-of-mouth and enthusiasm advantage that fully intentional content has over randomly encountered content.

Indeed. Via the MIT adverblog.

Posted by Anne-Fay | Tags: advertising, future, YouTube

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