The beleaguered Digital Video Recorder company has launched a number of user-unfriendly iniatives lately. One blogger asks the question: how long before the company charges users to skip ads?
Techdirt reports that TiVo - increasingly in need of extra revenue streams - has experimented with pop up ads, interactive ads, updated old ads - anything to stem the losses incurred when those pesky users fast-forward through commercials. As well as these advertiser-centric follies, TiVo has started to fluff up its cutesy image by locking users into one year contracts and even forceably deleting shows from users’ boxes (when launched, the PVRs saved shows indefinitely). Far from being the consumers’ champion that it first appeared, TiVo has started to placate advertisers and broadcasters by handing power back to them - quietly of course. With additional rumours that TiVo has started to sell privileged information about its users’ viewing patterns to advertisers, TiVo’s jolly-little-telly logo is starting to look less and less friendly.
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