BigShinyThing

Paul Notzold’s lovely app works by:

…using ‘always on’ technology, cell phones with SMS messaging allow an audience to interact with large speech bubbles projected onto a flat surface, like the facade of a building. The bubbles are positioned near windows and doors to encourage an audience to create the conversations happening inside. The audience receives a flyer with the number and simple instructions. A participant sends a text message to the provided phone number and it is then displayed inside the speech bubble. Multiple bubbles may be used and the audience can direct their input to a specific bubble.

Here at BigShinyThing we are constantly amazed by how much kids and artists on the street totally get how to convey the wondrousness of tech and yet the Big Mobile Providers (hello O2 and 3, just for starters) just so patently don’t. Compare and contrast this simple idea for text in public spaces with O2′s current UK marketing effort featuring an animated, travelling bubble…

TXTual link via Wooster Collective.