BigShinyThing

Unilever believes that traditional marketing services agencies are “struggling” to keep up with rapid changes in the media.

Apparently, the company has been busily establishing its own internal teams to help fill the void. The Financial Times reported this week that

The consumer products group set up communications planning and digital advertising operations last year as part of efforts to respond to the declining impact of television advertising. Alan Rutherford, Unilever’s global media director, on Monday said television now accounted for about 65 per cent of the Anglo-Dutch company’s global advertising budget, down from about 85 per cent at the start of the decade.

Posted by Anne-Fay | Tags: , ,

Add a Comment

Need to Know

Chrome, The Cloud, McCloud

Google explains its new browser, comic-book style

Our Big Shiny Lifestream Thing

Hello, world.

Cute Overlord

Cute Overload’s calendar sold out in a day. We ask, what’s their secret?

The New News

Pew’s latest research on news consumption in the US.

Listless

It’s that time of year again…

Product Displacement

UK culture minister says product placement “contaminates” TV programmes.

BBC Twitters Parliament

A bit more political transparency in the UK

Lessons from Tyra

From supermodel to media brand.

Genius as a Product

And how to make a business from it

IM bttr

Surprise! Using IM improves kids’ linguistic skills.

Twitter “Not Pointless” Shock

Microblogging officially tips over into the mainstream

Web 3.0 Starts Today

No, really.

RIP Albert Hofmann

Inventor of LSD dies aged 102.

Make3D (Does Exactly That)!

The latest contender for ‘coolest imaging/photography tool’ turns snapshots into 3D scenes. And it works!

Skirting the issue

Women in Johannesburg have been staging a miniskirted protest

Overheard on the tube

What did the twentysomething guy say to the other twentysomething guy?

Flickr Burns

More Flickr zeitgeist

How to advertise in social media

Stop the clock!! We saw another ad on the internet!

The Day the Music (Industry) Died

A choice quote from The Economist

Nice to Know

South Bank Takedown

[Image relating to the story South Bank Takedown]

Addictive TV at the National Theatre

[Image relating to the story Addictive TV at the National Theatre]

Milking It

[Image relating to the story Milking It]

Meet Emily…

Sales pitch for digital animation firm features fake actress.

Leigh Bowery on Advertising

The late great talks to Campaign.

Fashionomics

[Image relating to the story Fashionomics]