BigShinyThing

Winners and Losers
Tuesday 17 January 2006

Apple and Atkins demonstrate the difference a year makes.

Steve Jobs, Apple’s chief exec and guru, reported this week that Apple sold 14m iPods in the last quarter of 2005 – three times as many as the same period in 2004. The same week, Atkins — once the diet darling of Hollyood — came out of five months of bankcruptcy following the dramatic collapse of trust in its low carb regime. At its peak in 2003, the Atkins Diet was followed by 9% of Americans but now that figure has dropped to a mere 2.2%. The company lost $341m in 2004.

Source: The Economist.

Posted by Anne-Fay | Tags: , ,
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